Speakers

Shreya Surana is a Global Digital Platform Manager at Philips, leading global Environment, Health & Safety (EHS) digital transformation initiatives. With a background in Data & AI and a passion for people and planet, she specializes in driving large-scale digital programs across safety, sustainability, auditing, and compliance. Shreya combines operational project leadership with strategic change management expertise, helping organizations successfully adopt new technologies, navigate complex transformations, and deliver measurable business value.

With a robust background in heavy industry as a seasoned development engineer and engineering specialist, Matti transitioned to Dassault Systèmes, where he embarked on a diverse career spanning multiple industries, ranging from High Tech to Marine and Offshore, and everything in between. His expertise encompasses a wide spectrum of domains, from steel structure design to comprehensive product management to Model-based Systems Engineering (MBSE).

Over the past decade, Matti has played a pivotal role in guiding companies across various sectors in embracing MBSE methodologies within the broader framework including product portfolio management and governance. In his current capacity, Matti serves as the manager of the MBSE Domain Expert team at Dassault Systèmes EuroNorth, where he continues to lead the charge in driving innovation and excellence within the realm of MBSE.

Mirna has over 10 years of experience in IT sales, working with manufacturing industries to support their digital transformation. She is passionate in applying data-driven and HighTech solutions—such as semiconductors, connected devices, and data infrastructure—to improve efficiency and innovation and is thus now leading this vertical for Dassault Systemes in Northen Europe.

Joseph HUGHES, an INCOSE Certified Systems Engineering Professional, brings over a decade of expertise to his role as an MBSE Senior Specialist at Dassault Systèmes in the UK. Specializing in SysML and UAF, he drives innovation in Model-Based Systems Engineering. With a background in Computing and Electronics from Birmingham City University, Joseph's global experience spans high-speed rail and renewable energy projects. Committed to excellence, he is helping shape the future of systems engineering by leveraging a rich perspective gained from diverse sectors and projects worldwide.

Paul has over 30 years of experience in high-tech sales, working with manufacturing and engineering industries to support their digital transformation. He is passionate about applying data-driven and CAE solutions to improve efficiency and innovation. In his current position he is looking after High Tech accounts for Dassault Systèmes in the Benelux and the Nordics like ASML, Philips, NOKIA and Ericsson.

With a career spanning more than 40 years at Dassault Systèmes, he has supported global customers across high-tech and automotive markets since joining the company in 1986. His international experience includes leading solution deployments in South Korea with Samsung Electronics and LG Electronics, and in the USA across IBM hardware divisions. He currently leads industry solutions for Compute Systems, including semiconductors and AI Factories, with deployments at leading companies such as Broadcom, Samsung Electronics, STMicroelectronics and NVIDIA.

Euriel Malpiece is the Global Sales Lead for the complete CATIA portfolio, including the Model-Based Systems Engineering (MBSE) portfolio, at Dassault Systèmes.

Since joining Dassault Systèmes in March 2017, he has held several roles focused on the modeling and simulation of mechanical, mechatronic, and autonomous systems. Throughout his career at the company, he has developed extensive expertise in supporting customers across a range of industries, including automotive, industrial equipment, semiconductors, and data centers.

Before joining Dassault Systèmes, Euriel spent many years in the engineering software industry, holding various sales and business development positions where he helped organizations adopt advanced engineering and simulation solutions.