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The construction industry is in a period of exciting growth as the demand for various facilities continues to rise. For example, McKinsey estimates that the global demand for data centers could rise annually between 19% and 22% from 2023 to 2030. Addressing future artificial intelligence (AI)-related workloads would require at least twice the data center capacity built since 2000 to be built in less than a quarter of the time1.

However, the construction industry faces several key challenges such as skilled labor shortages due to retiring experts, increasing regulations around sustainability, high material costs, supply chain disruptions and weather unpredictability.

Benefits of Productization in Construction

How virtual construction bricks will transform the roles of general contractors, specialty contractors and the entire construction value chain.
How virtual construction bricks will transform the roles of general contractors, specialty contractors and the entire construction value chain.

The construction industry is facing extreme demands for speed, sustainability and customization. A crucial way to meet these demands is to break free of the constraints of today’s trade-based prefabrication and subcontractor coordination processes. Productization drives more value, offers more scalability and bypasses financial sinkholes rampant in industrialized construction strategies.

Forward-thinking business leaders are already adjusting their business models around virtualized processes, digital deliverables and off-cycle product management. Construction teams will maximize value with integration-ready construction modules, including multi-trade assemblies, generative variants and standardized interfaces. The 3DEXPERIENCE® platform offers support through productization thanks to virtual construction twins and virtual construction bricks.

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There’s a big difference between making a house with toy building blocks and a real-world construction project. Or is there?

Traditional construction processes have long been highly fragmented, involving multiple stakeholders – from architects to materials suppliers to builders – across the lifecycle of a typical project. This can make it difficult to deliver projects at the best of times. But doing so whilst navigating today’s biggest strategic challenges, from the global skills shortage to rising material and labor costs to ever evolving ESG regulations, is a huge task.

Digital transformation in construction is sorely needed, and after years of slow progress, it is finally happening. At the vanguard of this revolution is productization, which aims to transform construction elements from static, bespoke objects into generative assets, allowing for more convenient, cost-effective, and flexible approaches to construction.

What can be done to reduce the environmental impact of buildings throughout their life cycle? 

This was discussed in an interview with Arthur Montillet

Reducing the environmental impact of buildings throughout their life cycle means turning to new ways of designing and organizing construction sites. Arthur Montillet, Industry Sales Strategy Director – Architecture, Engineering & Construction for Dassault Systèmes, addresses the sustainable transformation of the construction industry.

In the evolving landscape of architectural design, augmented intelligence emerges as a pivotal force, revolutionizing the way parametric design interfaces operate. 

Parametric design, traditionally reliant on manual coding, now benefits from the seamless integration of coding into the background, courtesy of innovative platforms like CATIA offered by Dassault Systèmes.